tips to upgrade

9 Tips to Upgrade Your Restaurant Business

Below we will discuss 9 essential tips to upgrade your restaurant business:

  1. Update Your Menu
  2. Implement Psychological Pricing
  3. Upgrade Your Paying and Feedback Options
  4. Update Your Restaurant Décor
  5. Update Your Marketing Policy
  6. Update the Shop Front
  7. Improve Your Food Hygiene and Restaurant Sanitation
  8. Give Back To Community
  9. Remind Your Customers Who You Are

 

Menu

 

Depending on how you conceive, design or upgrade it, your menu can be either your greatest asset or your biggest failure. It is a tragic mistake to belittle the importance of your menu since it is one of the areas upon which the credibility of your whole establishment is judged. Instead of sticking with ready-made structures, upgrade and customize your menu with adding your logo and a couple of innovative items. For instance one of our clients has recently added two items to his pizza and burger section which are combinations of the two! Not surprisingly he has named those Burgizza and Pizzager!

 

£ 9.99  or £10.00 ?

 

Psychological pricing is a key domain of research in marketing. Simply put, it refers to a set of strategies employed to affect the psychology of one’s customer in a way that he/she purchases a specific item. There are multiple and sometimes contradictory variations. Based on your customer feedback you might want to opt for one or several of the following:

a.      Reduce the Left Digit by One

 

Also known as ‘charm pricing’, this method involves reducing the left digit by one.

According to the latest interdisciplinary researches, our brain starts processing numbers from the left. Therefore a price like 2.99 seems more appealing than 3.00 only because the brain initially perceives and is affected by the left digit, and the person is more likely to purchase the item priced as such.

 

b.      Give Bonus Options

 

Most takeaways and restaurants already employ this method. In its most basic level, this involves persuading the customer to buy two items for the price of one. But considering that this method has been in the market for ages, people have turned suspicious towards them. That is why you should be creative when offering a bonus option. For instance, instead of offering one large meal as a bonus, try two side dishes. It will be more appealing to your customers and it should cost you even less.

 

c.       Offer Discounts

 

Discounts play a key role in boosting your annual revenue. That is a fact! But knowing when and how to apply them is equally significant. Time your discounts and special offers in accordance with the spending routine of the public. The end of the month when wages are down the slope is the perfect time for introducing discounts!

Payment Methods and Feedback Options

 

Mobile payment is the latest trend in digital shopping which has facilitated to a great extent the entire process of payment. Not only it is easy to use and much safer than cash payments and credit cards, but it has also introduced a whole different class of availability and ease of access. Keep up with the latest tech developments and upgrade your payment methods to include mobile payment.

 

a.      Apple Pay and Google Pay

 

Apple Pay and Google Pay are the most popular mobile systems on the market. These two apps have been winning ground in the payment industry at a mind-blowing rate. Ease of access and flawless security, their prime advantages, have guaranteed their dominance in the future of online payment. In view of this, by the simple adoption of these apps, you will be ahead of your competitors by a great margin!

 

b.      Installing a Kiosk

 

Getting first-hand feedback from your customers is a major asset in garnering popularity. Installing a kiosk in your takeaway or restaurant will provide you with direct proxy-less feedback that will appear on your screen at the push of a button.

Décor

 

Redecorating your interior often seems like a daunting task. People consider the huge cost of the material and design and become discouraged. But you don’t need to apply any fundamental changes in order to breathe a new soul to your restaurant. A few smart moves can make a huge difference. Here are a couple of tips:

 

a.      Have a theme

 

A theme is like a signature. Everyone will notice you and you will earn yourself a unique position in the food market. The theme should be ubiquitous; it will appear on your menu, on your staffs’ uniform and even on your receipts. If you are smart and target your audience properly, you will find yourself regulars who love the look of your theme even more than the food!

 

b.      Use paintings and other artwork, and decorative lights

 

You can never go wrong with subtle use of artwork. People feel more relaxed and elevated in the presence of artwork especially in a place they don’t expect to find one! Painting with bright lively colours or a small sculpture can do the trick. You can also upgrade your interior by installing a few decorative lights to give the artwork and your place a unique ambience.

 

c.       Add plants

 

A few plants can enliven even the grimmest of places! Some can even filter the air you breathe and thus make your place healthier for your customers and staff. Peace lilies, pygmy date palms and rubber figs are some of these beautiful low-maintenance indoor plants.

 

 

Marketing

 

Marketing is the very fundament of any thriving business. Regardless of how impressive your service is, you won’t survive without an elaborate and well-executed marketing strategy. In the following paragraphs, we briefly explicate some of the key elements in modern marketing that will help you upgrade your services and bounce back on the path to success in your business.

 

a.      Be Active/Attractive on the Social Media

 

It is common knowledge that every age requires its own specific set of marketing schemes. The social media governs the modern world. It is a world where every like and view counts and posts and stories could open revenue portals for months to come. To stay competitive in such a plural atmosphere, not only you should be constantly visible to clients, but you should also provide a continuous flow of related content. Facebook, Twitter, Pinterest, Instagram each have peculiar features with immense marketing potential. Knowing and using these features in favour of your business should be your top-most priority.

b.      Upgrade Your Website

 

Your website is your virtual backyard. It is a customized space that contains the sum of all your products, offers, special deals and other related content. The good thing about a website is that you have much more freedom to fashion it according to your preferences. Of course, you should be aware of the importance of the design and the texts you upload on it.

 

c.       Send regular promotional emails and SMS

 

The social media has eclipsed the prominence of emails and SMS as a marketing medium, but these are still essential tools. In exchange for a little sum, marketing companies can upgrade your marketing strategies and relieve you of the trouble.

d.      Taxi and Bus Ads

 

This is the most traditional marketing option in our list that still works today. Means of transportation carry thousands of people every day and as a result, have the most immediate impact on people. It is a bit pricy but can make a huge difference in the number of your clients.

Shop Front

 

Your restaurant front is the first image that your prospective customers encounter and that is enough to explain its significance. If not impressed, people will pass your takeaway without casting another glimpse. There are many factors involved when it comes to a killer shop front. Here we discuss the three most important ones, namely façade, lighting and display signs.

a.      Façade

 

Before you earn yourself regular customers, you first need to bring them in! That is precisely what a dazzling façade does! It should reflect your main theme and concept along with attractive features that could arrest the attention of the public. Your façade should reveal some of the tasty items at your menu. The rest falls on the shoulders of your chef and staff to amaze them with quality service.

 

b.      Lighting

 

Another essential element in a superb shop front design is lighting. You should be careful that the lighting you use for your restaurant front won’t be too flashy since this could make your plan backfire and repel the viewers. A soothing and inviting choice of colour that highlights your façade is the best option.

Food Hygiene and Sanitation

 

When it comes to food safety and sanitization of space, you cannot afford any mistakes. Your staff must wash their hands before handling food. Your staff should clean all surfaces with disinfectant sprays and sanitize all tools that have direct contact with the food. All fruit and vegetables must be thoroughly washed and food safety temperatures must be accurately observed. And one last thing, don’t forget to notify your customers about any allergy-inducing ingredients in your menu.

 

The Community

 

The people in your district play a vital role in the success of your business. As soon as they accept you and your business as one of their own, you will find yourself hundreds of regulars who care more about the camaraderie of the restaurant atmosphere than the quality of service. You can achieve this by using the products of local suppliers, hosting a local charity dinner or sponsoring a local football club. Besides all the marvellous perks of modern marketing, having a good old-fashioned traditional local marketing policy could be a major asset in your arsenal of marketing ideas.

Your Name /brand

 

And finally, we come to the critical subject of safeguarding what you have achieved by all the above-mentioned strategies. All the troubles you have gone through to make yourself known to the public will be in vain unless you keep reminding them about your name and products. Promotional emails, SMS and even congratulating them on certain occasions such as the Easter, Christmas and birthdays are some of the ways to engrave your brand on the public sphere.

 

 

safety tips

Coronavirus (COVID-19) Safety tips for Bars and Restaurants

In the time of COVID-19 pandemic, the crucial factor marking the difference between your business and your competitors’ is the number and efficiency of safety protocols you observe. Although the NHS has announced that the possibility of contracting Coronavirus (COVID-19) through food is extremely low, people are still very cautious when they approach the subject of food prepared outside their home. To reassure your customers that you are aware of their misgivings regarding the preparation and delivery of their food, you must have a thorough and functional system. Below we have six simple suggestions that can put your customers’ mind at ease:

 

CONTACT-FREE DELIVERY GUIDELINES:

1.      Provide Contact-Free Deliveries

 

The front line of fighting against the spread of COVID-19 involves minimizing direct contacts between people. Contact-free delivery is the best tool to increase your revenues while keeping everyone safe. After checking that the packaging of the food is done according to the latest safety protocols it is the time for delivery. This brings us to riders in charge of food delivery. Restaurants should set up an isolated area for the riders and once there they should respect the required social distance of 2 meters from their colleagues. Another matter to consider is that there are many arguments against accepting cash payments. That is why all fee should be paid online, meaning that the rider will just place the order at the door and ring the bell.

 

2.      Provide PPE to All Staff

 

Remember that your staff are the public face of your business. This means that your customers will judge you based on the appearance and attitude of your employees. People’s first priority these days is the correct implementation of safety issues. To reassure your customers that you share their safety concerns and try to satisfy them, be sure to equip all your staff including your riders with proper PPE kits and enforce the unremitting use of it. You must also provide a sufficient amount of PPE equipment and make it available for your staff. (PPE is short for personal protective equipment meaning hand sanitizers, gloves, protective clothing masks, protective eyewear, antibacterial wipes for PDQ and etc.)

 

3.      Provide an Extra Disposable Underlayer for the Food

 

Given that your rider will leave the order at the door, you should provide and extra disposable underlayer for the food to avoid direct contact with the floor. This could be in the form of an empty pizza box, an empty packaging box or an extra carrier bag.

 

4.      Put Extra Underlayer on the Floor

 

You should acquaint your riders with the safe delivery protocols. This entails keeping 2 meters (6.5 feet) away from the door, avoiding from entering house premises and touching door handles. But before all that, they should put the extra disposable underlayer on the floor, place the food on top of it and knock on the door.

 

5.      Avoid Accepting Cash Payments at the Door

 

Cash is one of the major sources of spreading germs including the bacteria and viruses (COVID-11 and etc.). Omitting cash payments could have loads of benefits. Your customers will pay you online prior to the delivery, you won’t need to deal with giving back the change and above all, you will give the impression to your customers that their safety is your number one priority.

 

6.      Apply Sanitizers and Wipes after Every Delivery

 

After every delivery, make sure that your rider uses hand sanitizers and wipes all his car or bike’s touching surfaces with antibacterial wipes. This thorough and meticulous observance of safety issues will solidify your customers’ trust in you and your services. And when that happens your success is guaranteed!

 

 

 

 

 

Government Support

COVID-19: UK Government Financial Support for Businesses

In the wake of the global pandemic caused by the coronavirus (COVID-19), many businesses have lost revenues and some are at the risk of closing. To help these businesses get through the pandemic, the UK government has initiated different loan schemes, support funds and tax deferrals. Here we have provided a short introduction that will direct you straight to the right package.

 

First step: Eligibility

Considering the number and range of the applicants and programs, you must first fulfil the eligibility criteria before any other process could be initiated. The link below will direct you to the government website through which you will find out which support scheme you are eligible for:

https://www.gov.uk/government/collections/financial-support-for-businesses-during-coronavirus-covid-19

This will just take a minute. There are a few general questions related to your business and then the packages fit your business will immediately appear.

 

 

Second Step: Packages

Depending on the result of your eligibility test, one or several of these packages will be available to you:

1. Coronavirus Job Retention Scheme

This package is ideal for those businesses that have put on some of their employees on furlough over the fear of coronavirus (COVID-19) spread. In addition to insurance and pension issues, the scheme also covers 80 % of your employee’s wages! More details at:

https://www.gov.uk/guidance/claim-for-wages-through-the-coronavirus-job-retention-scheme

 

2. Statutory Sick Pay

Peaking at 300 thousand confirmed coronaviruses (COVID-19) cases, the UK has been struggling hard with the pandemic. To minimize the fatal effects of coronavirus (COVID-19) on the lives of their staff, many employers have paid huge sums of SSP. Coronavirus Statutory Sick Pay Rebate Scheme will help take the edge of the harsh consequences of (COVID-19).

https://www.gov.uk/guidance/claim-back-statutory-sick-pay-paid-to-employees-due-to-coronavirus-covid-19

 

3. Deferral of Taxes due to Coronavirus (COVID-19)

Tax deferrals are among the most effective measures taken by the governments around the globe to help the taxpayers during the pandemic.  The UK government offers two such deferrals:

 

  • VAT payments

According to this bill, citizens will not have to make VAT payments due from 20 March until 30 June. Additional information related to the VAT payments are available at:

https://www.gov.uk/guidance/deferral-of-vat-payments-due-to-coronavirus-covid-19

 

  • Self-Assessment payments

Another way of responding to the tax issues in the time of the pandemic has been in the form of deferring self-assessment payments. This gives you the option of deferring your second payment on account only if you are registered in the UK and you have encountered difficulties paying your second SAP. You can find more details at:

https://www.gov.uk/guidance/defer-your-self-assessment-payment-on-account-due-to-coronavirus-covid-19

   4. Business Rates Relief

          a. For retail, hospitality or leisure business in England

Businesses in the retail, hospitality and leisure sectors in England are exempt from business rates for the 2020 to 2021 tax year.

 

         b. For retail, hospitality or leisure business in Scotland

The Scottish Government has introduced extra rates reliefs and grants to help the citizens who have lost revenues as a result of Coronavirus (COVID-19). More details at:

https://www.mygov.scot/non-domestic-rates-coronavirus/#grants

 

   5. Business Support Grant Funds

 

      a. Coronavirus Small Business Grant Fund

– Designed for small businesses in England which pay little or no business rates.

– The grant is £10,000 which can be collected from the local council. More details at:

https://www.gov.uk/guidance/check-if-youre-eligible-for-the-coronavirus-small-business-grant-fund

 

       b. Retail, Hospitality and Leisure Grant Fund

  • The one-off cash grant of £25,000 is designed for businesses in the retail, hospitality and leisure sectors.

For more information on extra rates reliefs introduced by the Scottish government refer to https://www.mygov.scot/non-domestic-rates-coronavirus/#grants

 

    6. Support for the self-employed

 

What if you are self-employed and in dire need of financial assistant? This scheme is exactly what you have been looking for!

 

  • The scheme offers a maximum amount of £7,500 as a taxable grant worth 80% of your average monthly trading profits paid in a single instalment.

 

     7. Support for small and medium-sized businesses

 

     a. the Coronavirus Business Interruption Loan Scheme

  • The scheme offers loans and other kinds of finance up to £5 million. More information at:

https://www.gov.uk/guidance/apply-for-the-coronavirus-business-interruption-loan-scheme

 

     b. the coronavirus Future Fund

  • The fund offers loans between £125,000 and £5 million.
  • The deadline for submitting applications is until the end of September 2020. For more information refer to:

https://www.gov.uk/guidance/future-fund

 

     c. a coronavirus Bounce Back Loan

  • Best for smaller businesses
  • Loans between £2,000 and £50,000 (up to 25% of the turnover). for further information refer to:

https://www.gov.uk/guidance/apply-for-a-coronavirus-bounce-back-loan

 

8. Support for large businesses

a. the Coronavirus Large Business Interruption Loan Scheme

–  Loans up to £200 million. For additional information related to terms and condition refer to:

https://www.gov.uk/guidance/apply-for-the-coronavirus-large-business-interruption-loan-scheme

 

b. the COVID-19 Corporate Financing Facility

  • Backed by the Bank of England, CFF helps you pay your short-term debts via commercial lenders. Additional information available at:

https://www.gov.uk/guidance/apply-for-the-covid-19-corporate-financing-facility

 

Cash Payments

Why Cash Payments Are Becoming Obsolete

 

  • Some countries have started going cash-free
  • The fear of COVID-19 pandemic is expediting the process
  • We are at a point in history when all transactions could be contactless
  • Cryptocurrencies are gaining ground
  • A large fraction of the public is already on board
  • The need for providing change is lifted
  • It is more secure
  • Cash is becoming something of the past

 

Countries on the Path of Realizing a Cashless Society

Although we don’t have an instance of a completely cashless society yet, several countries are on the verge of achieving the goal. Scandinavia is on the lead followed closely by China, South Korea and the UK. The Swedish government took the world by storm by announcing that it intends to go cashless by 2030. As for today, the swedes boast more than 85% of daily cashless transactions. You better have a valid credit card if you are travelling to Sweden since most businesses (even buses) don’t accept cash. Even finding ATMs is a challenge! Sooner or later everyone will follow the same route. It is similar to what happened when the internet or smartphones first emerged. No one can resist forever! Winners are those pioneers who embrace the marvels of the modern world at once!

The Effect of the COVID-19

The coronavirus pandemic is on the leash and cash has been one of its many victims. The World Health Organization (WHO) refrains from issuing any direct ban on the use of coins and cash but advises everyone to wash their hands after handling money. Some interpret this as an indirect warning regarding the use of cash in the time of the pandemic. No matter how we see such announcement one thing is certain; most people prefer to go cashless lest their biggest fears are realized. And it is common knowledge that when people develop a habit, they tend to keep it!

Contactless Transactions on the Horizon

While a few years ago the prospect of a cashless world was dim, now we are almost looking at it! All infrastructure for making entire transactions contactless is ready.  You can pay any bill and purchase any item you want by pushing a few buttons on your mobile’s payment app. Cash has been fighting for survival in various other grounds. Its latest nemesis is a phenomenon known as cryptocurrency. You have probably heard of terms such as Bitcoin, Litecoin, Monero, Dash and the like. These digital currencies are growing at an unstoppable rate and hail a whole new age of investment and expenditure. And whatever their next mutation brings, it will further weaken the already shaken frame of money.

Going Cashless; a Popular Front

Another major factor contributing to the gradual demise of paper money is, believe it or not, people themselves! According to a new poll, one in three Brits voted for the exclusive use of cashless transactions. The ease and swiftness of purchase and payment via online services have caused many people to stop using cash for good and go with the flow of digitization.

Here’s Your Change!

If you are in the restaurant business, you know about the hassle of finding change. This brings about another advantage of going cashless! You can do payments to the last penny without worrying about the change!

Security!

It goes without saying that cashless transactions are safer in comparison even if you add the risk of being hacked. A new level of security has been introduced by Google and Apple in their payment services. Before enjoying the ease of using GooglePay or ApplePay, you will have to choose one of the three methods of identification. These are face recognition, fingerprint, or pin number.

Cash Is Something of the Past!

Many people believe that cash is an anachronism in today’s modern world brimming with digital gadgets and online banking services. That may seem like an exaggeration but does it? The number of people using smartphones has reached a mind-blowing 3.5 billion! As mentioned earlier most smartphones are equipped with online payment platforms. And once people get a taste of online payment, they are unlikely to go back to cash payment with all the hassle that comes with it.

 

 

Marketing

Why You Need Marketing For Your Business

Marketing is the backbone of any business, not least of those related to the food industry. Those who ignore this fact will soon learn about the cruel logic of the digital world the hard way! What has marketing got to do with the digital world? Marketing depends on people and where can you find the greatest number of people today? Right! On the internet! Whether on social media or just surfing, people spend a huge amount of time online. And wherever are people, marketing experts and advertisers pop up at once to save businesses from recession and bankruptcy?

This last fact might bruise a few egos who still believe in the old ways. Work hard and maintain the quality of service and your success is guaranteed! Sorry, the latter is no longer relevant! The unparalleled excellence of your product line and the mind-blowing taste of your meals won’t matter unless you find customers! And the proper way to do this is to learn about the essentials of modern marketing and digitization. A calm assessment of the top-priority status of marketing requires a more detailed analysis of its constituents and that is precisely what we have provided in the 8 headings below:

 

1. Marketing Increases Customer Engagement

What is customer engagement? Don’t customers engage when they try the items on your tasty menu? The answer is yes they do! But most of them are people in your neighbourhood who pass by your restaurant or café several times a day!

A true marketing policy, however, should involve reaching out for your customers long after their last visit. To do this, you need to maintain contact with your regular customers and let them know about special offers and discounts. At the same time, you must put all your effort to attract new customers and make them regulars as well. Some of the ways through which you can increase customer engagement are as follows:

  1. Promotional emails telling customers about the latest offers.
  2. Quick and efficient replies to customers on the most popular social media platforms (Facebook, WhatsApp, Twitter and Instagram).
  3. A customer loyalty programme
  4. Reposting favourable user-generated content on your website or blog

2. Marketing Improves Your Reputation

Reputation is, as the saying goes, the ultimate currency. Having a good reputation will save you even if you experience a brief lapse in the quality of your service. Maintaining a good reputation is the key factor in giving you the upper hand in the competition. Reputation is one of the areas that attests to the importance of marketing in business success. Without marketing, you won’t be able to make your brand known to the public. And how do you expect to be reputable when nobody has heard about you?! Your reputation skyrockets once you earn credibility by entrusting your business to diverse features of a top-notch digital marketing service.

3. Marketing Is the Ideal Means of Informing Customers

As stated above, building credibility is one of the most critical issues at hand. But for initiating any process of earning credibility you first need to let people know that you exist! And that brings us to another advantage of marketing, namely communicating with regular and prospective customers. The restaurant business is as competitive as any other thriving market. In order to succeed you need to convince your customers that your service is better than your competitors’. Through marketing, you identify the customer needs before updating them on the latest developments in your services, new options on your menu and discounts.

4. Marketing Increases Revenues

This is another domain where the dire need for marketing manifests itself. Poor marketing strategies will wreak havoc on your annual revenue. This will be the result of your competitors winning most of the customers and leaving you some debris of their conquest!

You have to act quickly and stay competitive by employing the full potential of modern marketing. People responsible for your marketing will remind the customers of the excellent offers on your menu through promotional emails, and SMS. They will also promote your business on social media platforms with informative daily posts and stories.

Once you take care of your marketing, you will find yourself as many customers as advertisers! And you won’t need to pay extra pounds for the service! People that get a taste of your excellent service, will recommend your restaurant to others and a chain reaction will follow!

5. Marketing Gives You New Ideas

Generating new ideas is another offshoot of marketing. When you become acquainted with marketing course of action, you arrange your new ideas on its drawn path. You try different marketing possibilities and based on the results opt for the right type of messaging.

6. Marketing keeps you in the competition

Anyone who has heard about the benefits of marketing is implementing it in one way or another in his respective business. A truly far-sighted entrepreneur, however, can see through the flaws of ordinary marketing strategies. To give his business the needed impetus for supremacy over his competitors, he reaches for subtler and more aggressive marketing policies.

Don’t worry! You don’t need thugs and handguns for that! You just need professional marketers with many years of experience under their belts. This will enable you to be in the lead while your competitors will be on your trail to no avail.

7. Marketing Keeps You Available

Notwithstanding the logic of the seesawing markets, one thing is always true! Your services must be functional and available during every second of the working hour. And you must be visible on the market 24/7! How is that possible? By implementing a flawless marketing plan! A wide range of marketing techniques will inundate the pages of social media platforms with your brand and newest offers. Your visibility and availability through marketing save you from economic sluggishness. And above all, it will mark the difference between success and failure for any business especially those linked to the food industry.

8. Marketing Expands and Sustains Your Business

Marketing guarantees the prosperity of your business regardless of its scale. However, you shouldn’t be fooled by the initial success of your business into believing that it will go on like this forever! Excessive optimism in the peak of your career could lead to unfortunate results. Your success won’t last if you don’t sustain it through shrewd marketing. Once you secure and stabilize your business, it is the appropriate time to think of expansion and growth. Marketing is again the tool you will need.

 

Marketing

Why You Need an Online Ordering Website

Why You Need an Online Ordering Website

 


As international markets expand frantically on an ever-growing competitive market, there emerges an increasing demand for digitalization. This is nowhere more evident than in the food market where online ordering websites have caused a sea change in the very fundaments of the business. Not long ago people had to wait in long queues to place an order of French fries. But all that changed when we came to know online ordering services. Once customers tried one of these services and discovered the ease and joy of ordering online, they turned from sceptics to enthusiasts! No more fretting and sweating on empty stomach! Just lean on your velvety couch and order your desired meal from the comfort of your house! This is what the new-age customer craves for and if you fail to provide that, they will simply switch to another restaurant regardless of the better quality of your food! Then if you are in the restaurant business and haven’t already equipped your restaurant with an online ordering website, here are another five reasons why you should:

  1. Opt for WeeTech EPOS system and remain COMPETETIVE!
  2. It is completely COMMISSION-FREE!
  3. Grow Your Bottom Line
  4. Total Emission of Errors
  5. Challenge the BIG NAMES

 

1.      Opt for WeeTech EPOS system and remain COMPETETIVE!

 

Whether you accept it or not, the rule of the game has changed, radically and permanently! So, every day that you postpone the instalment of a fully-integrated EPOS system you are depriving yourself and your business of a great amount of profit! You are now probably wondering: “What is this EPOS you are going on about?” Well, EPOS stands for Electronic Point of Sale digital system. Simply put, EPOS is a computerized and digitized system that comprises all stages of the sale, widely used in most retail outlets from shops to cafés and restaurants. If you are experiencing a period of stagnation in the course of your business, it is most probably a result of inadequacy or a complete void of EPOS and online services. To break this deadlock you only need to contact us at https://www.weetech.co.uk/. Our colleagues at EPOS customer service will give you all the information you need on our three available packages.

Packages

We have designed these packages to address a wide range of online services. From cheap EPOS systems (basic EPOS equipment and software) to full package that simply covers it all! Depending on the package of your choice you will get an EPOS till system with touch screen tills and EPOS till manual, an EPOS label printer, takeaway till, EPOS cash drawer, cash register till, EPOS hardware and EPOS software, and full access to weekly, monthly and annual reports delineating the statistics and giving you a clear picture of the current state of your business.

We provide restaurant EPOS systems all across the UK. We also offer fantastic offers for the installation of EPOS in bars and EPOS for coffee shops. Coffee shop EPOS and EPOS for cafés are customized and beautifully designed to cater to your intended set-up. Our EPOS support team is available 24/7 to offer great EPOS solutions to any inconvenience that might come your way. Another piece of good news is that our services aren’t exclusively EPOS-related. We also provide you with invaluable information on how to reach your target customers. These marketing tips will put you on the right track and show you the bright path to commercial success. Don’t waste any more time, go for it and revive your business!

 

2.      It is completely COMMISSION-FREE!

 

Here at WeeTech, we offer one of the best EPOS systems available in the UK. Our EPOS services are especially popular in Edinburgh and Glasgow where our central office is located. One reason for this wide acclaim is our EPOS system prices. Cheap EPOS systems have garnered a bad reputation for being dysfunctional and difficult to use. But here at WeeTech, we are proud to announce that our services are very economical and superbly designed to assist clients in their respective business. And one last thing! You are probably sick and tired of all those big names in marketing demanding ridiculous commissions for their services. Another perk of entrusting your business to us is that our services are commission-free. We ask for no extra amount other than the fees agreed upon in our contract.

 

3.      Grow Your Bottom Line

 

Another advantage of using online services and EPOS for collections and takeaways is that people place larger orders when using online services. The latest research in food marketing (conducted by Restolabs’ research team) attests to the huge difference between the orders placed online and those placed in person, with the former being a staggering 20 per cent larger! There are many reasons for this. People feel more at ease when ordering food online, they don’t have to wait in lines, there are no bad-tempered people growling behind them and the online menu is often more detailed and comprehensive than the one on the restaurant table. Just think about all the ideas you can develop to make your menu more appealing to customers. They might even leaf through the appetizer and dessert sections and try something they have never tried before! All this means that your total revenue will boost like a rocket thanks to a few extra clicks!

4.      Total Emission of Errors

 

It is your restaurant’s rush hour. Your staff are doing their best to maintain the quality of service but it is simply impossible. A customer is angry because the waiter wasn’t quick enough in getting his order. Another claims that she hasn’t got the ordered meal. And when you add to this the complications resulting from phone calls and takeaways then all hell is let loose! This nightmarish havoc has come upon you since you don’t have an online ordering service nor an effective EPOS system for your restaurant.  These errors, however, are almost completely lifted if the restaurant offers online ordering services. Everything will appear to the last detail on the web. The customer is fully responsible for the accuracy of the information and whatever happens, you will get paid once the process starts.

5.      Challenge the BIG NAMES

 

It is important to remember that big names in business aren’t all about greater material capacities. Believe it or not, in most cases the distinguishing factor between a small business and a big one is the amount of energy and money they spend to promote their online services. Compete with big names in the food industry by starting your own customized online services. You will have your own takeaway menu design, your own personal space on the web and a user-friendly app to manage the entire sale process.  It will be smaller but much cosier!

 

 

Google Pay - Apple Pay

WHY YOUR ONLINE ORDERING WEBSITE NEEDS APPLE PAY AND GOOGLE PAY

Mobile payments are said to soon make wallets, and cards obsolete as they will allow you to pay with just a simple tap of your smartphone or smartwatch. Amongst the most popular and well-established systems are Apple and Google Pay which have been taking the payment industry in the UK by a storm. Industry forecasts show that Apple Pay is leading in the digital wallet industry with 227 million users globally which is a 140 million increase from 2018, figures also show that Google Pay users are expected to reach 100 million in 2020. This means that mobile payments are quickly becoming leaders in the payment industry.

What are Apple Pay and Google Pay and how do they work?

Apple Pay and Google Pay both use NFC (near field communication) to allow contactless payments to be made either online or to a compatible terminal. Offline payments are also supported on these platforms meaning you can use Apple Pay or Google Pay methods even if you don’t have WIFI or Mobile signal.

Mobile payments use a system called tokenization which keeps card details secure. Card details are added to the app and this generates a virtual account number meaning your real card number is never given to the merchant. Therefore, when a payment is made a tokenized card number and a cryptogram is sent to the merchant. Apple pay requires users to authenticate by using FaceID, TouchID or pin before processing any payments whilst Google Pay only requires the phone to be unlocked before allowing payments to go through!

Advantages of having Apple Pay and Google Pay on your website

There are many benefits to having Apple Pay and Google Pay for a business who operates in the online ordering industry such as takeaways and restaurants. For example, most banks are compatible with Apple Pay and Google Pay such as Mastercard, Visa Debit, American Express and many more which makes it the most easy and preferred option for many customers. The market share of this industry grew from $881 Billion in 2018 to $3,081 Billion by 2024, that is an annual growth rate of 23.2%. Below we will detail some of the advantage for you as a business to have Apple Pay and Google Pay on your website;

  1. Its more Secure – Using Apple Pay or Google Pay is more secure than the normal method of payments because technically bank information is not passed over meaning your customers will not need to worry about entering their information. Research has shown that this has made consumers much more comfortable with online ordering which in turn means more orders for your business.
  • Quicker Checkouts – In the age of technology we have all grew more impatient and like things done as fast as possible! Having the option for your customers to pay with Apple Pay or Google Pay will mean that they can place their order much faster than before which will entice them more in ordering from you.
  • Competitive Edge – It’s always a good idea to be ahead of your competition, more and more people are moving towards using mobile wallets as their method of payment, and these people are more likely to stick to businesses who offer Google Pay and Apple Pay which will result in more orders for you compered to your competition who may still have dated methods of payments. It has been reported that by 2023 over 1.6 billion people will be using mobile payments worldwide therefore it is clear that it will be many peoples most preferred payment method.

How to Offer Apple Pay and Google Pay on your Website

Now that you know why you NEED to have Apple Pay and Google Pay on your website you may be wondering how to go about doing it?

It’s easy – first you need to ensure that you are working with a reputable Payment Processor who has the capabilities to do this for you. Here at WeeTech we have partnered up with PayEat, a specialized payment processor in the food industry is that who offers both Apple Pay, Google Pay and the more traditional online payment methods. All you need to do is contact us today and we will set everything up within 1 working day!

So what are you waiting for?

epos system

What Is the Best Epos System for Takeaways & Restaurants

looking for a proper EPOS system for your takeaway but don’t know what to look for? No worries! We’ve got you covered! Read the following article & get valuable insight into choosing the right point of sale system for your business! Move faster, earn more!

Taking orders using pen and paper and using old till systems and cash drawers are a thing of the past. Research has shown that more and more businesses have moved on to become digitalized meaning they are using POS (Point of Sale) or Epos systems (Electrical Point of Sale)  in their business. This move is large because by using an Epos system, businesses save money, time and reduce mistakes but most importantly it allows them to provide a better service to their customers. So you see it’s a win-win situation. POS systems help you create an end to end system by giving you a clear understanding of your customers behaviour and ensuring that you run your business as efficiently as possible. Research has shown that by having a good POS system you can save on average 10% annually.

After reading the above you are most likely on the hunt for a POS system, and there are a lot on the market which can feel overwhelming when you are making a choice. But what you need is not a plain POS system (till). You want a Retail management system.

They all claim that they are the best. So how do you choose?  Which features are essential for a Takeaway or Restaurant? We will look at some of the features a good Epos system used in takeaways and restaurants should have to help you grow your business. You will need to search better to find a profitable business partner for your business because most of them get commission and this cut your benefits down. However, there are companies which do not ask for commission and their ultimate goal is the progression of the business they take as for a partnership.

Key features of an applicable Epos system for a takeaway/restaurant that would help your business in a great deal are as following:

Difference between POS and EPOS

Cloud or Traditional ePOS System

Promotions and Deals
Customer Management

Transaction / Operation Time

User-Friendly

Security

Customer Database

Difference between POS and EPOS

Many people do not know the difference between POS and ePOS systems. It is widely known that ePOS systems are much more advanced and basically the higher-tech version of POS systems. The components of an epos system are; the till, printers, and touch screens.

WeeTech provides you with an epos system that will allow you to optimize and update your system in accordance with your business.

Cloud or Traditional ePOS System

A cloud-based ePos system relies on the internet to function as it hosts its databases online, therefore, you must have a fast and reliable internet connection at all times! Therefore if you lose your internet connection you cannot use the ePos machine. However, a traditional ePOS system stores all the data locally on its internal servers and this eliminates any dependencies on internet connections.

WeeTech will provide you with a traditional ePOS system which is more secure and suitable for Takeaways and Restaurants who cannot rely on flaky internet connections, especially during busy times. With our system, all maintenance can be done on the business premises and continuous support is available.

 Promotions and Deals

A good takeaway or restaurant will need to offer discounts, deals and promotions to attract customers to their shop as competition is rife in this market. This is why you need to choose a system which allows you to run these promotions easily from your system. And if you don’t have the time to manually update the prices, you won’t need too! WeeTech has a dedicated support team available who will remotely update your system remotely! You just need to ask and they will handle it all. It should be mentioned that if you accompany your system with a responsive website or creative app, you will reach your goals in having a sustainable business in a shorter time. So their platforms will give the best opportunities to display your ads and offers. App development includes mobile ordering app, custom web app and restaurant app in regard to the food industry.

Customer Management

A good Epos system must have a pared-down CRM, or customer manager as this is essential to the success of your business. We are all used to getting offers from big businesses, and there is no reason why a small business cannot create customer loyalty. Therefore you need a system which saves your customers information (with their permission of course). This will allow you to firstly target them with special offers and promotions, send them text messages and most importantly it will allow you to see which of your customers are returning and who is not which will allow you to improve your service. With WeeTech our Epos system is fully equipped with customer management software and this will allow you to improve your business greatly.

Transaction / Operation Time

A good POS system must always respond and operate in a quick and reliable manner. Customers coming to your takeaway or restaurant do not have the time or patience to wait for your machine to respond, or even worst to charge them the wrong price. This is why you need a fast and reliable POS system to process the orders and improve the accuracy and speed of order taking. It is paramount you are able to quickly conduct the transaction as speed will have a big impact on your business.

User-Friendly

There is no point in having a system which is too hard and confusing to use. A good POS system must be user-friendly, and easy and fast for staff to be trained in how to use them. This way staff is less likely to make mistakes and more likely to use the systems.

The POS system provided by WeeTech is simple to use however it has all the features required in running a successful Takeaway and Restaurant. If you were to use a complex POS system you will be risking losing money on staff training, and the mistakes that will undeniably happen. However, by using a user-friendly POS system like WEEPOS you will save money, increase your sales, improve the speed of transactions and most importantly improve the experience of your customers.

Security

There are many features in a good ePOS system which reduce the risk of human errors. Having an accurate and secure software like WeePos is essential as it is designed to be safe from theft, and it allows you to track your employee’s activities and even set up restrictions on access and actions for each user.

Customer Database

You need an Epos system which is fully equipped with software which will allow you to look up customers, see their previous orders and any notes about allergies they have, etc. This is essential for a successful business in the food sector as it will allow you to see which menu items are doing well, and which areas need to be targeted. This feature is essential for marketing. Research has shown that 66% of customers are likely to stop ordering from your takeaway or restaurant if they are not recognized as a loyal customer. Therefore it is important to use this data to your advantage and create promotions which target your customers which leaves them feeling satisfied.
The most advantageous aspect of having access to the customer database is having the opportunity to do advertisement and marketing. Text message campaigns appear as the most popular form of marketing in this way. 

epos takeaway

How Takeaways Can Increase Their Customers?

Would you have a running business without any customers? I think the answer to that is a big no! Especially in the Takeaway and Restaurant sector. This is why you need to make sure your customers have a high level of satisfaction from the service you provide. A happy customer means a loyal returning and customer and simply satisfied customer bring other customers in so eventually you will get more sales and more customers for your shop! Read on and we will give you some tips on increasing Customers for your takeaway or restaurant:

Table of content

  • Put in Place Promotions and Deals
  • Provide Better Customer Service 
  • Speed up Your System with Modern Devices Such as Epos, Printer…
  • Let your Custom Use Technology; Epos, Website & App er Give you Feedback
  • Be Payment Friendly & Provide Facility in Payment 
  • Stay Alert by Controlling in and out of Your Business
  • Extend Your Vision by Getting along with System Updates

Happy and returning customer is always more beneficial for any business. People share their experience in online forums and this builds the reputation of the business, therefore, the best way to increase the number of customers is making them satisfied. 

Put in Place Promotions and Deals

People like deals, research has shown that 40% of people who order from takeaways are looking for affordable eating options (Sacla, UK) This doesn’t mean you need to set all your prices low, it just means that you need to offer customers attractive promotions and deals. This will bring you more business and ensure that your customers remain loyal and return to your business.

Provide Better Customer Service 

You can provide the most high-quality food at the best price, but if your staff are not trained in dealing with customers then you will have a low customer satisfaction rate and customers will not return to your business.  This is why you NEED to train all members of staff in handling customers concerns and needs most professionally. Your staff must always present themselves as approachable whether this is in-shop or over the phone.

Epos system for takeaways

Speed up Your System with Modern Devices Such as Epos, Printer…

In the Takeaway business speed is everything. Let’s be honest no one likes waiting for food, therefore providing a fast service is important in maintaining customer satisfaction. You need to invest in staff and the proper equipment required to keep up with orders and to deliver everything promptly. This is a definite way to improving customer satisfaction. In this way, Apps with creative designs and user-friendly interface would be considered as the best option.

Let your Custom Use Technology; Epos, Website & App er Give you Feedback

Customers who feel powerful are much more likely to become returning customers. Apart from that, they are the end-users of your service, therefore, their opinions and feedback are the keys to your success. It will let you see where you are going wrong and what you are doing right. You can do this by giving them surveys along with their receipts or via third-party applications. Many businesses fear negative reviews, therefore, they don’t give their customers a platform to complain. However, if you know what is going wrong in your business then you can make it right again! Currently, the best platform to hear from your customers are from Google, Facebook and other social media platforms. Having a registered website with a proper online ordering system would boost your sale in the shortest time!

Be Payment Friendly & Provide Facility in Payment 

Research has shown that the average person is carrying less and less cash with them (Paym), this is why you need to invest in an Epos system with integrated payments system which allows your customer to pay in any way they want. WeeTech integrates payment solutions to your epos system and our advanced technology improves your business efficiency which means a happy customer. We offer a variety of payment methods, including contactless, apple pay and android pay.

Stay Alert by Controlling in and out of Your Business

Nowadays, modern lifestyle has caused people to use more technological devices and approaches. No need to say that technology has influenced business from every level so business owners are looking to apply various methods and strategies to get the best out of these new trends. In the case of the food industry, website designs, app developments and having a proper EPOS system come among the first requirements. In finding a proper point of sale systems or tills, there are some critical points that every business should take into consideration. Please refer to our previous blog which is a guideline about finding suitable hospitality and retail systems for restaurants and takeaways.

Extend Your Vision by Getting along with System Updates

When it comes to run a business, vision is everything! But what is the vision? A vision is a vivid mental image of what you want your business to be at some point in the future, based on your goals and aspirations. Having a vision will give your business a clear focus, and can stop you heading in the wrong direction. Read more about business vision here.
Accordingly, having a proper vision will consider some aspects, a proper finance plan, rate of growth and defining a set of values are the most critical points to have a sustainable business. See better & Drive your business smoothly!