Marketing

Why You Need Marketing For Your Business

Marketing is the backbone of any business, not least of those related to the food industry. Those who ignore this fact will soon learn about the cruel logic of the digital world the hard way! What has marketing got to do with the digital world? Marketing depends on people and where can you find the greatest number of people today? Right! On the internet! Whether on social media or just surfing, people spend a huge amount of time online. And wherever are people, marketing experts and advertisers pop up at once to save businesses from recession and bankruptcy?

This last fact might bruise a few egos who still believe in the old ways. Work hard and maintain the quality of service and your success is guaranteed! Sorry, the latter is no longer relevant! The unparalleled excellence of your product line and the mind-blowing taste of your meals won’t matter unless you find customers! And the proper way to do this is to learn about the essentials of modern marketing and digitization. A calm assessment of the top-priority status of marketing requires a more detailed analysis of its constituents and that is precisely what we have provided in the 8 headings below:

 

1. Marketing Increases Customer Engagement

What is customer engagement? Don’t customers engage when they try the items on your tasty menu? The answer is yes they do! But most of them are people in your neighbourhood who pass by your restaurant or café several times a day!

A true marketing policy, however, should involve reaching out for your customers long after their last visit. To do this, you need to maintain contact with your regular customers and let them know about special offers and discounts. At the same time, you must put all your effort to attract new customers and make them regulars as well. Some of the ways through which you can increase customer engagement are as follows:

  1. Promotional emails telling customers about the latest offers.
  2. Quick and efficient replies to customers on the most popular social media platforms (Facebook, WhatsApp, Twitter and Instagram).
  3. A customer loyalty programme
  4. Reposting favourable user-generated content on your website or blog

2. Marketing Improves Your Reputation

Reputation is, as the saying goes, the ultimate currency. Having a good reputation will save you even if you experience a brief lapse in the quality of your service. Maintaining a good reputation is the key factor in giving you the upper hand in the competition. Reputation is one of the areas that attests to the importance of marketing in business success. Without marketing, you won’t be able to make your brand known to the public. And how do you expect to be reputable when nobody has heard about you?! Your reputation skyrockets once you earn credibility by entrusting your business to diverse features of a top-notch digital marketing service.

3. Marketing Is the Ideal Means of Informing Customers

As stated above, building credibility is one of the most critical issues at hand. But for initiating any process of earning credibility you first need to let people know that you exist! And that brings us to another advantage of marketing, namely communicating with regular and prospective customers. The restaurant business is as competitive as any other thriving market. In order to succeed you need to convince your customers that your service is better than your competitors’. Through marketing, you identify the customer needs before updating them on the latest developments in your services, new options on your menu and discounts.

4. Marketing Increases Revenues

This is another domain where the dire need for marketing manifests itself. Poor marketing strategies will wreak havoc on your annual revenue. This will be the result of your competitors winning most of the customers and leaving you some debris of their conquest!

You have to act quickly and stay competitive by employing the full potential of modern marketing. People responsible for your marketing will remind the customers of the excellent offers on your menu through promotional emails, and SMS. They will also promote your business on social media platforms with informative daily posts and stories.

Once you take care of your marketing, you will find yourself as many customers as advertisers! And you won’t need to pay extra pounds for the service! People that get a taste of your excellent service, will recommend your restaurant to others and a chain reaction will follow!

5. Marketing Gives You New Ideas

Generating new ideas is another offshoot of marketing. When you become acquainted with marketing course of action, you arrange your new ideas on its drawn path. You try different marketing possibilities and based on the results opt for the right type of messaging.

6. Marketing keeps you in the competition

Anyone who has heard about the benefits of marketing is implementing it in one way or another in his respective business. A truly far-sighted entrepreneur, however, can see through the flaws of ordinary marketing strategies. To give his business the needed impetus for supremacy over his competitors, he reaches for subtler and more aggressive marketing policies.

Don’t worry! You don’t need thugs and handguns for that! You just need professional marketers with many years of experience under their belts. This will enable you to be in the lead while your competitors will be on your trail to no avail.

7. Marketing Keeps You Available

Notwithstanding the logic of the seesawing markets, one thing is always true! Your services must be functional and available during every second of the working hour. And you must be visible on the market 24/7! How is that possible? By implementing a flawless marketing plan! A wide range of marketing techniques will inundate the pages of social media platforms with your brand and newest offers. Your visibility and availability through marketing save you from economic sluggishness. And above all, it will mark the difference between success and failure for any business especially those linked to the food industry.

8. Marketing Expands and Sustains Your Business

Marketing guarantees the prosperity of your business regardless of its scale. However, you shouldn’t be fooled by the initial success of your business into believing that it will go on like this forever! Excessive optimism in the peak of your career could lead to unfortunate results. Your success won’t last if you don’t sustain it through shrewd marketing. Once you secure and stabilize your business, it is the appropriate time to think of expansion and growth. Marketing is again the tool you will need.

 

Marketing

Why You Need an Online Ordering Website

Why You Need an Online Ordering Website

 


As international markets expand frantically on an ever-growing competitive market, there emerges an increasing demand for digitalization. This is nowhere more evident than in the food market where online ordering websites have caused a sea change in the very fundaments of the business. Not long ago people had to wait in long queues to place an order of French fries. But all that changed when we came to know online ordering services. Once customers tried one of these services and discovered the ease and joy of ordering online, they turned from sceptics to enthusiasts! No more fretting and sweating on empty stomach! Just lean on your velvety couch and order your desired meal from the comfort of your house! This is what the new-age customer craves for and if you fail to provide that, they will simply switch to another restaurant regardless of the better quality of your food! Then if you are in the restaurant business and haven’t already equipped your restaurant with an online ordering website, here are another five reasons why you should:

  1. Opt for WeeTech EPOS system and remain COMPETETIVE!
  2. It is completely COMMISSION-FREE!
  3. Grow Your Bottom Line
  4. Total Emission of Errors
  5. Challenge the BIG NAMES

 

1.      Opt for WeeTech EPOS system and remain COMPETETIVE!

 

Whether you accept it or not, the rule of the game has changed, radically and permanently! So, every day that you postpone the instalment of a fully-integrated EPOS system you are depriving yourself and your business of a great amount of profit! You are now probably wondering: “What is this EPOS you are going on about?” Well, EPOS stands for Electronic Point of Sale digital system. Simply put, EPOS is a computerized and digitized system that comprises all stages of the sale, widely used in most retail outlets from shops to cafés and restaurants. If you are experiencing a period of stagnation in the course of your business, it is most probably a result of inadequacy or a complete void of EPOS and online services. To break this deadlock you only need to contact us at https://www.weetech.co.uk/. Our colleagues at EPOS customer service will give you all the information you need on our three available packages.

Packages

We have designed these packages to address a wide range of online services. From cheap EPOS systems (basic EPOS equipment and software) to full package that simply covers it all! Depending on the package of your choice you will get an EPOS till system with touch screen tills and EPOS till manual, an EPOS label printer, takeaway till, EPOS cash drawer, cash register till, EPOS hardware and EPOS software, and full access to weekly, monthly and annual reports delineating the statistics and giving you a clear picture of the current state of your business.

We provide restaurant EPOS systems all across the UK. We also offer fantastic offers for the installation of EPOS in bars and EPOS for coffee shops. Coffee shop EPOS and EPOS for cafés are customized and beautifully designed to cater to your intended set-up. Our EPOS support team is available 24/7 to offer great EPOS solutions to any inconvenience that might come your way. Another piece of good news is that our services aren’t exclusively EPOS-related. We also provide you with invaluable information on how to reach your target customers. These marketing tips will put you on the right track and show you the bright path to commercial success. Don’t waste any more time, go for it and revive your business!

 

2.      It is completely COMMISSION-FREE!

 

Here at WeeTech, we offer one of the best EPOS systems available in the UK. Our EPOS services are especially popular in Edinburgh and Glasgow where our central office is located. One reason for this wide acclaim is our EPOS system prices. Cheap EPOS systems have garnered a bad reputation for being dysfunctional and difficult to use. But here at WeeTech, we are proud to announce that our services are very economical and superbly designed to assist clients in their respective business. And one last thing! You are probably sick and tired of all those big names in marketing demanding ridiculous commissions for their services. Another perk of entrusting your business to us is that our services are commission-free. We ask for no extra amount other than the fees agreed upon in our contract.

 

3.      Grow Your Bottom Line

 

Another advantage of using online services and EPOS for collections and takeaways is that people place larger orders when using online services. The latest research in food marketing (conducted by Restolabs’ research team) attests to the huge difference between the orders placed online and those placed in person, with the former being a staggering 20 per cent larger! There are many reasons for this. People feel more at ease when ordering food online, they don’t have to wait in lines, there are no bad-tempered people growling behind them and the online menu is often more detailed and comprehensive than the one on the restaurant table. Just think about all the ideas you can develop to make your menu more appealing to customers. They might even leaf through the appetizer and dessert sections and try something they have never tried before! All this means that your total revenue will boost like a rocket thanks to a few extra clicks!

4.      Total Emission of Errors

 

It is your restaurant’s rush hour. Your staff are doing their best to maintain the quality of service but it is simply impossible. A customer is angry because the waiter wasn’t quick enough in getting his order. Another claims that she hasn’t got the ordered meal. And when you add to this the complications resulting from phone calls and takeaways then all hell is let loose! This nightmarish havoc has come upon you since you don’t have an online ordering service nor an effective EPOS system for your restaurant.  These errors, however, are almost completely lifted if the restaurant offers online ordering services. Everything will appear to the last detail on the web. The customer is fully responsible for the accuracy of the information and whatever happens, you will get paid once the process starts.

5.      Challenge the BIG NAMES

 

It is important to remember that big names in business aren’t all about greater material capacities. Believe it or not, in most cases the distinguishing factor between a small business and a big one is the amount of energy and money they spend to promote their online services. Compete with big names in the food industry by starting your own customized online services. You will have your own takeaway menu design, your own personal space on the web and a user-friendly app to manage the entire sale process.  It will be smaller but much cosier!

 

 

Google Pay - Apple Pay

WHY YOUR ONLINE ORDERING WEBSITE NEEDS APPLE PAY AND GOOGLE PAY

Mobile payments are said to soon make wallets, and cards obsolete as they will allow you to pay with just a simple tap of your smartphone or smartwatch. Amongst the most popular and well-established systems are Apple and Google Pay which have been taking the payment industry in the UK by a storm. Industry forecasts show that Apple Pay is leading in the digital wallet industry with 227 million users globally which is a 140 million increase from 2018, figures also show that Google Pay users are expected to reach 100 million in 2020. This means that mobile payments are quickly becoming leaders in the payment industry.

What are Apple Pay and Google Pay and how do they work?

Apple Pay and Google Pay both use NFC (near field communication) to allow contactless payments to be made either online or to a compatible terminal. Offline payments are also supported on these platforms meaning you can use Apple Pay or Google Pay methods even if you don’t have WIFI or Mobile signal.

Mobile payments use a system called tokenization which keeps card details secure. Card details are added to the app and this generates a virtual account number meaning your real card number is never given to the merchant. Therefore, when a payment is made a tokenized card number and a cryptogram is sent to the merchant. Apple pay requires users to authenticate by using FaceID, TouchID or pin before processing any payments whilst Google Pay only requires the phone to be unlocked before allowing payments to go through!

Advantages of having Apple Pay and Google Pay on your website

There are many benefits to having Apple Pay and Google Pay for a business who operates in the online ordering industry such as takeaways and restaurants. For example, most banks are compatible with Apple Pay and Google Pay such as Mastercard, Visa Debit, American Express and many more which makes it the most easy and preferred option for many customers. The market share of this industry grew from $881 Billion in 2018 to $3,081 Billion by 2024, that is an annual growth rate of 23.2%. Below we will detail some of the advantage for you as a business to have Apple Pay and Google Pay on your website;

  1. Its more Secure – Using Apple Pay or Google Pay is more secure than the normal method of payments because technically bank information is not passed over meaning your customers will not need to worry about entering their information. Research has shown that this has made consumers much more comfortable with online ordering which in turn means more orders for your business.
  • Quicker Checkouts – In the age of technology we have all grew more impatient and like things done as fast as possible! Having the option for your customers to pay with Apple Pay or Google Pay will mean that they can place their order much faster than before which will entice them more in ordering from you.
  • Competitive Edge – It’s always a good idea to be ahead of your competition, more and more people are moving towards using mobile wallets as their method of payment, and these people are more likely to stick to businesses who offer Google Pay and Apple Pay which will result in more orders for you compered to your competition who may still have dated methods of payments. It has been reported that by 2023 over 1.6 billion people will be using mobile payments worldwide therefore it is clear that it will be many peoples most preferred payment method.

How to Offer Apple Pay and Google Pay on your Website

Now that you know why you NEED to have Apple Pay and Google Pay on your website you may be wondering how to go about doing it?

It’s easy – first you need to ensure that you are working with a reputable Payment Processor who has the capabilities to do this for you. Here at WeeTech we have partnered up with PayEat, a specialized payment processor in the food industry is that who offers both Apple Pay, Google Pay and the more traditional online payment methods. All you need to do is contact us today and we will set everything up within 1 working day!

So what are you waiting for?

epos system

What Is the Best Epos System for Takeaways & Restaurants

looking for a proper EPOS system for your takeaway but don’t know what to look for? No worries! We’ve got you covered! Read the following article & get valuable insight into choosing the right point of sale system for your business! Move faster, earn more!

Taking orders using pen and paper and using old till systems and cash drawers are a thing of the past. Research has shown that more and more businesses have moved on to become digitalized meaning they are using POS (Point of Sale) or Epos systems (Electrical Point of Sale)  in their business. This move is large because by using an Epos system, businesses save money, time and reduce mistakes but most importantly it allows them to provide a better service to their customers. So you see it’s a win-win situation. POS systems help you create an end to end system by giving you a clear understanding of your customers behaviour and ensuring that you run your business as efficiently as possible. Research has shown that by having a good POS system you can save on average 10% annually.

After reading the above you are most likely on the hunt for a POS system, and there are a lot on the market which can feel overwhelming when you are making a choice. But what you need is not a plain POS system (till). You want a Retail management system.

They all claim that they are the best. So how do you choose?  Which features are essential for a Takeaway or Restaurant? We will look at some of the features a good Epos system used in takeaways and restaurants should have to help you grow your business. You will need to search better to find a profitable business partner for your business because most of them get commission and this cut your benefits down. However, there are companies which do not ask for commission and their ultimate goal is the progression of the business they take as for a partnership.

Key features of an applicable Epos system for a takeaway/restaurant that would help your business in a great deal are as following:

Difference between POS and EPOS

Cloud or Traditional ePOS System

Promotions and Deals
Customer Management

Transaction / Operation Time

User-Friendly

Security

Customer Database

Difference between POS and EPOS

Many people do not know the difference between POS and ePOS systems. It is widely known that ePOS systems are much more advanced and basically the higher-tech version of POS systems. The components of an epos system are; the till, printers, and touch screens.

WeeTech provides you with an epos system that will allow you to optimize and update your system in accordance with your business.

Cloud or Traditional ePOS System

A cloud-based ePos system relies on the internet to function as it hosts its databases online, therefore, you must have a fast and reliable internet connection at all times! Therefore if you lose your internet connection you cannot use the ePos machine. However, a traditional ePOS system stores all the data locally on its internal servers and this eliminates any dependencies on internet connections.

WeeTech will provide you with a traditional ePOS system which is more secure and suitable for Takeaways and Restaurants who cannot rely on flaky internet connections, especially during busy times. With our system, all maintenance can be done on the business premises and continuous support is available.

 Promotions and Deals

A good takeaway or restaurant will need to offer discounts, deals and promotions to attract customers to their shop as competition is rife in this market. This is why you need to choose a system which allows you to run these promotions easily from your system. And if you don’t have the time to manually update the prices, you won’t need too! WeeTech has a dedicated support team available who will remotely update your system remotely! You just need to ask and they will handle it all. It should be mentioned that if you accompany your system with a responsive website or creative app, you will reach your goals in having a sustainable business in a shorter time. So their platforms will give the best opportunities to display your ads and offers. App development includes mobile ordering app, custom web app and restaurant app in regard to the food industry.

Customer Management

A good Epos system must have a pared-down CRM, or customer manager as this is essential to the success of your business. We are all used to getting offers from big businesses, and there is no reason why a small business cannot create customer loyalty. Therefore you need a system which saves your customers information (with their permission of course). This will allow you to firstly target them with special offers and promotions, send them text messages and most importantly it will allow you to see which of your customers are returning and who is not which will allow you to improve your service. With WeeTech our Epos system is fully equipped with customer management software and this will allow you to improve your business greatly.

Transaction / Operation Time

A good POS system must always respond and operate in a quick and reliable manner. Customers coming to your takeaway or restaurant do not have the time or patience to wait for your machine to respond, or even worst to charge them the wrong price. This is why you need a fast and reliable POS system to process the orders and improve the accuracy and speed of order taking. It is paramount you are able to quickly conduct the transaction as speed will have a big impact on your business.

User-Friendly

There is no point in having a system which is too hard and confusing to use. A good POS system must be user-friendly, and easy and fast for staff to be trained in how to use them. This way staff is less likely to make mistakes and more likely to use the systems.

The POS system provided by WeeTech is simple to use however it has all the features required in running a successful Takeaway and Restaurant. If you were to use a complex POS system you will be risking losing money on staff training, and the mistakes that will undeniably happen. However, by using a user-friendly POS system like WEEPOS you will save money, increase your sales, improve the speed of transactions and most importantly improve the experience of your customers.

Security

There are many features in a good ePOS system which reduce the risk of human errors. Having an accurate and secure software like WeePos is essential as it is designed to be safe from theft, and it allows you to track your employee’s activities and even set up restrictions on access and actions for each user.

Customer Database

You need an Epos system which is fully equipped with software which will allow you to look up customers, see their previous orders and any notes about allergies they have, etc. This is essential for a successful business in the food sector as it will allow you to see which menu items are doing well, and which areas need to be targeted. This feature is essential for marketing. Research has shown that 66% of customers are likely to stop ordering from your takeaway or restaurant if they are not recognized as a loyal customer. Therefore it is important to use this data to your advantage and create promotions which target your customers which leaves them feeling satisfied.
The most advantageous aspect of having access to the customer database is having the opportunity to do advertisement and marketing. Text message campaigns appear as the most popular form of marketing in this way. 

epos takeaway

How Takeaways Can Increase Their Customers?

Would you have a running business without any customers? I think the answer to that is a big no! Especially in the Takeaway and Restaurant sector. This is why you need to make sure your customers have a high level of satisfaction from the service you provide. A happy customer means a loyal returning and customer and simply satisfied customer bring other customers in so eventually you will get more sales and more customers for your shop! Read on and we will give you some tips on increasing Customers for your takeaway or restaurant:

Table of content

  • Put in Place Promotions and Deals
  • Provide Better Customer Service 
  • Speed up Your System with Modern Devices Such as Epos, Printer…
  • Let your Custom Use Technology; Epos, Website & App er Give you Feedback
  • Be Payment Friendly & Provide Facility in Payment 
  • Stay Alert by Controlling in and out of Your Business
  • Extend Your Vision by Getting along with System Updates

Happy and returning customer is always more beneficial for any business. People share their experience in online forums and this builds the reputation of the business, therefore, the best way to increase the number of customers is making them satisfied. 

Put in Place Promotions and Deals

People like deals, research has shown that 40% of people who order from takeaways are looking for affordable eating options (Sacla, UK) This doesn’t mean you need to set all your prices low, it just means that you need to offer customers attractive promotions and deals. This will bring you more business and ensure that your customers remain loyal and return to your business.

Provide Better Customer Service 

You can provide the most high-quality food at the best price, but if your staff are not trained in dealing with customers then you will have a low customer satisfaction rate and customers will not return to your business.  This is why you NEED to train all members of staff in handling customers concerns and needs most professionally. Your staff must always present themselves as approachable whether this is in-shop or over the phone.

Epos system for takeaways

Speed up Your System with Modern Devices Such as Epos, Printer…

In the Takeaway business speed is everything. Let’s be honest no one likes waiting for food, therefore providing a fast service is important in maintaining customer satisfaction. You need to invest in staff and the proper equipment required to keep up with orders and to deliver everything promptly. This is a definite way to improving customer satisfaction. In this way, Apps with creative designs and user-friendly interface would be considered as the best option.

Let your Custom Use Technology; Epos, Website & App er Give you Feedback

Customers who feel powerful are much more likely to become returning customers. Apart from that, they are the end-users of your service, therefore, their opinions and feedback are the keys to your success. It will let you see where you are going wrong and what you are doing right. You can do this by giving them surveys along with their receipts or via third-party applications. Many businesses fear negative reviews, therefore, they don’t give their customers a platform to complain. However, if you know what is going wrong in your business then you can make it right again! Currently, the best platform to hear from your customers are from Google, Facebook and other social media platforms. Having a registered website with a proper online ordering system would boost your sale in the shortest time!

Be Payment Friendly & Provide Facility in Payment 

Research has shown that the average person is carrying less and less cash with them (Paym), this is why you need to invest in an Epos system with integrated payments system which allows your customer to pay in any way they want. WeeTech integrates payment solutions to your epos system and our advanced technology improves your business efficiency which means a happy customer. We offer a variety of payment methods, including contactless, apple pay and android pay.

Stay Alert by Controlling in and out of Your Business

Nowadays, modern lifestyle has caused people to use more technological devices and approaches. No need to say that technology has influenced business from every level so business owners are looking to apply various methods and strategies to get the best out of these new trends. In the case of the food industry, website designs, app developments and having a proper EPOS system come among the first requirements. In finding a proper point of sale systems or tills, there are some critical points that every business should take into consideration. Please refer to our previous blog which is a guideline about finding suitable hospitality and retail systems for restaurants and takeaways.

Extend Your Vision by Getting along with System Updates

When it comes to run a business, vision is everything! But what is the vision? A vision is a vivid mental image of what you want your business to be at some point in the future, based on your goals and aspirations. Having a vision will give your business a clear focus, and can stop you heading in the wrong direction. Read more about business vision here.
Accordingly, having a proper vision will consider some aspects, a proper finance plan, rate of growth and defining a set of values are the most critical points to have a sustainable business. See better & Drive your business smoothly!